#TRENDS

What even is a ‘trend’? Do they even matter to food and drink businesses in the long term? Who follows and buys into ‘trends’ anyway? Aren’t they all just fads for Millenials and Gen Zs that disappear after a flurry of Instagram/TikTok mayhem? Why should I care what the ‘trends’ are? How is knowing the trends going to drive our business?

These are all questions that you should be asking. Because the truth is that ‘trends’ can sometimes be a load of bullshit waffle and pictures of pastel-painted Insta-bait.

But there is a lot more to it. There are always macro- and micro- societal shifts behind how trends are manifested on the surface in food and drink, they don’t just come out of nowhere. My trend consulting services are focused on this - helping you decipher between the manifestations of a trend on the surface, and the fundamental truths within your food and drink sector that lie behind them.

When you know and understand these, you can unlock opportunities to grow your business in the long term, innovate with truly incremental newness and stay ahead of the competition. Miles ahead.