#CREATIVEIDEATION

The ideas are there - but sometimes you need someone external to facilitate them actually getting from the inside of someones head, onto paper, then turned into a kitchen sample, concept tested with real life humans, and then onto a shelf or menu. This is where I can help, with high-energy assisted ideation workshops to help structure and articulate your creative thinking.

It’s all good and well having loads of post-it notes with random doodles on them, but then what? If you’re going to take the time to be ‘creative’ - which you definitely should - then you need to know you’re going to get something productive out of it, not just a day out of the office away from your email with those sandwich trays from Pret at lunchtime.

My approach is tailored to specific briefs and designed to get your teams to challenge their thinking - funneling the creativity towards opportunities that will work and win with your customers. It’s about looking at things with the same eyes, but in a multitude of different ways all at the same time. This is where those ‘eureka!’ moments lie.