#EFFECTIVECOMMUNICATION

Cut through and action. There’s no point otherwise. Ask yourself - what is this brand, marketing or pr strategy actually delivering for us? Does it even ROI? If it’s not cut through and action, first and foremost, then it’s just expensive wallpaper. Not that nice stuff from Fornasetti, but that 70’s flock stuff in weird shades of muted mustard and beige.

I’ve specialised in brand planning, marketing strategy, communications, media planning and PR activation in food and drink businesses for most of my career - and the truth is that the rules of the game are changing every day. Cut through and action are harder to achieve than ever, but there are a host of new tools that you can use to help you do so which have have exponentially exploded the potential prize. If you get it right that is.

My customer-centric approach to brand, marketing, comms and PR has FMCG fundamentals at it’s core - but with a good dose of bullishness to rip up the rules at the same time. Ultimately, no one knows your customers like you and if you can get your marketing right, no one else ever will.