Is Los Angeles cooler than New York? The eternal debate, but the truth is that Angelinos don’t really care, they know they are. This is the city where inspiration hits you at every level - and it’s not all healthy green kelp juices from Erewhon, LA is a city of indulgence like no other. The destination for retailers, Chefs and food pioneers that are out to break the mould - and an essential safari destination for businesses looking to do the same.